Gwenth Paltrow’s all-things natural beat led her straight into the arms of Juice Beauty, where she was tapped to be the creative director of an organic and vegan makeup line. A match made in heaven, you could say and we agree, now that we’ve seen the fruits of the partnership. With 14 products and 78 shades total, the collection, available online now at juicebeauty.com, is impressively comprehensive. The aim was to stick to Goop and Juice Beauty’s shared creed of safe, organic formulas. All the products are made without parabens, silicones, talc, petroleum, and artificial dye and fragrance, while still offering long-lasting, high-performance makeup that is just as effective and powerful as its chemical-laden counterparts. Called PHYTO-PIGMENTS, the line which shockingly is fairly affordable includes $36 primer, $42 foundation, $24 concealer, $22 luminous lip crayons, $16 eyeliner, $24 contouring bronzer, as well as other necessities like mascara, lipstick, eye shadow, and gloss. Basically, you could revamp your entire makeup wardrobe with the new offerings. So if you’re a Goop devotee and vegan lines are your jam, today is your lucky day. Check out our favorite key pieces from the amazing Juice Beauty collection below!