4 ASIAN OWNED WELLNESS BRANDS TO KNOW FOR AAPI MONTH

As we honor the diverse cultures, histories, and voices of the Asian American and Pacific Islander (AAPI) community, AAPI Heritage Month offers the perfect opportunity to support Asian owned brands that are making waves in the wellness and beauty space, all while keeping their products vegan, cruelty free, and deeply rooted in cultural wisdom. These brands go beyond skincare and supplements, they represent identity, sustainability, and wellness that starts from within. Here are a few standout Asian owned, vegan friendly brands leading with purpose and heart.

1. Tower 28: Founded by Amy Liu, a longtime beauty industry veteran, Tower 28 is known for clean, sensitive skin safe makeup that's fun, effective, and inclusive. Every product is vegan, cruelty free, and made to meet the National Eczema Association’s ingredient standards, a rare feat in the beauty world. From juicy lip jellies to buildable blushes, Tower 28 proves clean beauty can still be colorful and cool.

2. Brightland: While not a traditional beauty brand, Brightland, founded by Aishwarya Iyer, brings beauty to the inside out wellness space with their California made, consciously sourced olive oils and vinegars. Vegan and packed with antioxidants, Brightland’s offerings elevate everything from gut health to glowing skin. It’s wellness that tastes as good as it feels.

3. Peach and Lily: Founded by Alicia Yoon, a Korean American esthetician, Peach & Lily brings the best of Korean skincare into your routine minus the animal byproducts. With clinically tested formulas that deliver radiant, glass like skin, their vegan and cruelty free products prioritize skin health and barrier support over harsh trends.

4. Cocokind: Created by Priscilla Tsai, a former Wall Street analyst turned skincare founder, Cocokind blends affordability, sustainability, and transparency into one powerhouse brand. With minimal ingredients, eco conscious packaging, and fully vegan formulas, Cocokind proves that high quality skincare doesn’t have to come at a cost to the planet or your wallet.

These brands aren’t just creating products, they’re shaping conversations around cultural heritage, sustainable living, and inclusive wellness. Choosing vegan, Asian owned beauty and wellness brands is a powerful way to support innovation and intention within the AAPI community, not just this month, but always.

Sources:

Tower 28 Beauty

Brightland.co

Peach and Lily Co

Cocokind